This had to happen. Google up the search terms "waffles" and guess what you get? John Kerry's campaign site.
They did it to Bush, now Kerry is finding out what it's like to be the recipient of some Google bombing. In case you've been on another planet for the last six months, "Google bombing" is the technique of manipulating Google to return a particular site in response to searching on an unrelated search term. Instead of returning sites on recipes for waffles or whatever, some enterprising folks have loaded up the Web with references to waffles and to the Kerry site. Result? A Google bomb.