Tuesday, April 27, 2004

Ten steps to marketing with b-blogs

Say, what is a b-blog, anyway? I may have just made that up, but I'm simply talking about business blogs. Rich Ottum has an interesting piece on WebProNews about how "business weblogs are not rocket science."

Yep, it's true. Business blogs are subject to the same common-sense rules that apply to all blogging. Past the fundamentals, you get into some real differences. The basic difference being that business blogs are intended to promote a business.

But back to the fundamentals. Of the ten steps, my favorite is something we stress over and over for new bloggers:

6--Keep it Simple: Leave the Flash introductions to ad agency websites. Keep your weblog graphic design simple. Use color and images sparingly, and focus on readable text. Use categories, and make your archives easy to search. Use a template or an experienced designer to accomplish simplicity.