The latest issue of PC Magazine has named the founders of Blogger (Evan Williams, Meg Hourihan, and Paul Bausch) together with the founders of Six Apart (Mena G. Trott and Ben Trott) as People of the Year.
Although blogs have been around for awhile, PC Mag sees them as now being accepted into the mainstream:
Select bloggers were allowed the same access as traditional journalists at both the Democratic and Republican National Conventions, among them Patrick Belton at Oxblog.com and Jeralyn Merritt at TalkLeft.com, powered by blog tools Blogger and Movable Type, respectively.
One interesting tidbit in the article from Technorati: a new blog is created every 5.8 seconds, some 15,000 per day.